By: Dek Global

Gen Z: Overcoming Challenges and Disrupting Real Estate Industry Norms

Generation Z, often referred to as “Gen Zers,” is making its mark in the African real estate market, facing unique challenges and bringing about disruptive changes that reshape the industry.

CHALLENGES FACING GEN Z IN REAL ESTATE:

There are various myths and barriers that have limited people from entering the real estate space in Africa. 

01

The Cultural Age Gap:

The real estate industry has traditionally been associated with an older demographic, leading to a cultural age gap that hampers the participation of younger individuals. 

02

Traditional Bias:

The perception that real estate investing is limited to a select few with a significant net worth or specific social backgrounds creates traditional biases that exclude many Gen Z individuals from participating.

DISRUPTION AND TRANSFORMATION BY GEN Z IN REAL ESTATE:

01

Technological Innovation:

Having grown up in the digital age, Gen Z is well-versed in technology and recognizes its potential for transforming industries.

Gen Z: Overcoming Challenges and Disrupting Real Estate Industry Norms

By: Dek Global